IFT Theory

Innovators, Follower and Traditional (IFT) Companies

The following presentation is about a theoretical-applied aspect of Innovative, Follower and Traditional approach. This model was developed from the doctoral thesis of professor Luiz Pinheiro based on renowned theoretical aspects such as: Difusion of Innovations by professor Everett Rogers (1931-2004), Disruptive Innovation by professor Clayton Christensen (1952-2020) and Leadership Innovation by professor Linda Hill (1956-Actual) and Erin Meyer (1971-Actual).

Examples: Students Bachelor Programs in Nutritional Science - 31/august

• https://www.raizs.com.br 

• https://fastcompanybrasil.com/tech/foodtech/pesquisa-aponta-que-foodtechs-serao-protagonistas-no-setor-de-alimentos-e-bebidas/ 

• https://exame.com/exame-in/raizs-capta-r-20-mi-com-venture-capital-nacional-para-acelerar-expansao/ 

• https://youtu.be/u-keghNPOcQ 

• https://nutrieduc.com.br 

• https://doutorrecomenda.com.br 

• https://www.alunobsup.com/quemsomos/strategy 

• https://www.up.edu.br/detalhe-noticia/?r=startup-garage-inscricoes-up