AI-Labs

AI-Labs publishes article on Artificial Intelligence in Higher Education

AI-Labs researchers Jeferson Freitas, Marjorie Abreu and Prof. Dr. Luiz Pinheiro published the article Artificial intelligence in higher education (AIHE): implications for personalized learning and institutional practices. The study, linked to Jeferson's doctoral thesis, investigates the impacts and challenges of AI on personalized learning and on the management of online higher education.

Learn more at: https://doi.org/10.1108/REGE-02-2026-0027 

AI-Labs welcomes International Researchers in Brazil

AI-Labs researchers met with Prof. Stuti Saxena (India) and Prof. Yogesh Dwivedi (Saudi Arabia) to expand their research and partnerships. The meeting, held in São Paulo-SP, was also attended by researcher Prof. Ricardo Matheus.

AI-Labs takes part in AI Panel at FIAP-SP

At the invitation of Prof. Simone Luvizan, researchers took part in an event at FIAP focused on careers in Data, Artificial Intelligence and Business. The activity brought together experts from the corporate and technology sectors, including representatives of various commerce and industry sectors, and was held at the Avenida Paulista Campus in São Paulo-SP.

AI-Labs holds year-end celebration in Curitiba City

AI-Labs researchers gathered to celebrate the achievements of 2025 and toast the start of 2026. Pictured are some of the researchers: Prof. Pinheiro, Vidal, Zenaldo, Gustavo, Marjorie, Jeferson, Renato, Alexandre and Mariana.

AI-Labs publishes international article in BAR Journal

AI-Labs researcher and master's student Joel Ferreira Reis, together with Prof. Dr. Luiz Pereira Pinheiro Junior, published the scientific article "Institutional Theory (IT) and Diffusion of Innovation (DOI): A Theoretical Approach on Artificial Intelligence (AI)" in the prestigious journal BAR - Brazilian Administration Review (ANPAD).

AI-Labs launches book on AI in Administration at CRA-PR

AI-Labs researchers launched the first book on AI in Administration in Curitiba-PR. The event took place at the Regional Council of Administration of Paraná (CRA-PR) and was attended by several co-authors and authorities, such as Mayor and administrator Eduardo Pimentel. Get your copy on Mercado Livre.

AI-Labs presents on AI in Banking at Caixa Econômica Federal

Master's student Joel Ferreira dos Reis, an AI-Labs researcher who works as General Manager at Caixa Econômica Federal in the Curitiba-PR region, presented his master's pre-qualification on AI in Banking to his Superintendency.

The presentation delivered practical impact and a strong academia–industry connection.

AI-Labs takes part in the IFIP I3E International Conference in the Netherlands (NL)

Professor Pinheiro took part in the IFIP I3E International Conference on Artificial Intelligence at the Open Universiteit in the south of the Netherlands, in the city of Heerlen.

The trip also included a visit to Delft University of Technology (TU Delft) to sit on the doctoral committee of the Lab's Visiting Researcher, Prof. Ricardo Matheus, and a reunion with professors Marijn Janssen and Yogesh Dwivedi.

Innovation Master Class - Master's/PhD

Positivo University Business School will host a special Master Class on innovation for master's and doctoral students.

The event will feature representatives of the Curitiba Municipal Innovation Council (CMIC), Agência CWB - Vale do Pinhão, and the Paraná State Department of Science, Technology and Innovation (SEI-PR).

Only 5 seats are available for interested students and applicants. To register, send an email to Professor Pinheiro at luiz.junior@up.edu.br.

Seats are limited and will be confirmed by email.

AI-Labs takes part in public debate at Curitiba City Council

AI-Labs researchers took part in a public hearing at Curitiba City Council. The initiative, organized by councilors Herivelto, Amália and Silvio, aimed to discuss the impacts of Artificial Intelligence (AI) on the job market and education.

AI-Labs takes part in Anpad Conference panel on the use of AI in Management research

Professor Luiz Pinheiro was invited, together with Professor Anatalia Ramos (UFRN) and Professor Marcelo Gonçalves (Mackenzie), to take part in a panel on the use of AI/ChatGPT in Management research at the Anpad/ENADI Conference, held at ESPM.

The panel will cover initiatives used in the classroom and in student supervision in graduate programs (PPGs), and will present relevant tools for Master's and PhD learning in Business Administration.

AI-Labs in Paraná State - Department of Education

Professor Luiz Pinheiro and Professor Kristian Capeline met with Paraná's State Secretary of Education, Roni Miranda. The agenda covered partnerships with Positivo University and the possibility of training high school principals and teachers in the use of Artificial Intelligence (AI).

The meeting led to future agendas for training principals and teachers, together with Chief of Staff Laura, on using ChatGPT in public schools.

AI-Labs on the Municipal Council of Science, Technology and Innovation

Professor Luiz Pinheiro and Professor Kristian Capeline were appointed to represent Positivo University on Curitiba's Municipal Council of Science, Technology and Innovation (CMCTI). They were welcomed by colleagues, including president Márcia Krama, Cris Alessi and Walmor Godoi, among others.

Notably, concern was raised about the advances of Artificial Intelligence (AI) in Curitiba, and the CMCTI's semester agenda was built around this demand.

Master's student Kauana Yrina speaks on panel about AI in Business, Communication and Data

Master's student Kauana Yrina was a speaker at a Workshop on Artificial Intelligence (AI): Impacts on communication, business and data.

The Workshop brought together more than 100 students from a university center and enabled a discussion about AI with local representatives, addressing its impacts and relevance.

Artificial Intelligence Workshop for Curitiba City Council

The Parliamentary Front for Science, Technology and Innovation of Curitiba City Council showed interest in Artificial Intelligence (AI) and ChatGPT and their impacts on the public and education sectors.

The following councilors attended the meeting:

• Herivelto Oliveira

• Amália Tortato

The workshop, moderated by professors Kristian Capeline and Luiz Pinheiro, lasted more than 3 hours at the councilors' office and showed public officials' concern about this new technology and its impacts.

AI-Labs researchers have three papers accepted at Anpad conferences

This spring, AI-Labs researchers had three papers accepted at conferences on technology and business, and on people management.

Master's Student Eunice had her qualification proposal approved, presenting a conceptual model of Diversity, Equity and Inclusion (DEI). 

PhD Student Jeferson had his literature review proposal approved on the topic of Artificial Intelligence (AI) and Business Models, developed in the quantitative methods course. 

MBA Alumni Juliane had her final dissertation approved, presenting a quantitative cluster analysis of global sugar consumption compared with diabetes deaths and HDI. 

Congratulations to the researchers on their accepted papers and on their participation in EnADI and EnGPR, conferences held May 16–18 in São Paulo.

Professor Pinheiro speaks on AI in Higher Education at a National Conference

Professor Luiz Pinheiro was invited to present Artificial Intelligence (AI) initiatives in Higher Education, including their limits and demands, at the National Conference in São Paulo.

The workshop included other institutions and partnerships with renowned speakers such as Walter Longo and Flávio Tavares, among others. Click here.

Focus Group discusses Artificial Intelligence with Innovation Business Leaders in Curitiba

Master's student Kauana Yrina and Professor Dornelles, from AI-Labs, invited 30 innovative leaders from Curitiba to a debate on the theme: "Ignorance about Artificial Intelligence (AI)".

The meeting, moderated by Professor Luiz Pinheiro, took place over lunch and was supported by Innovation DNA and Condor Connect.

Professor Pinheiro mentors CEO Jucelha Carvalho in AI startup competition for Tourism

Professor Luiz Pinheiro mentored Jucelha Carvalho, CEO of Smart Tour Brazil, which took second place in the national smart cities startup competition. The GovTech uses Artificial Intelligence (AI) in Tourism and has an innovative solution built on specialized AI systems.

AI-Labs publishes its first paper at the Anpad Conference

Researchers Luiz Pinheiro and Cesar Torres published the first AI-Labs paper on artificial intelligence (AI) - "AI in South America". The study presents a content analysis of government documents from countries using AI, such as Brazil, Argentina, Chile, Colombia and Peru.

The research provides an overview of the main models used in these countries, as well as the reference documents underpinning this technology. Based on this information, the countries were classified with respect to AI as Innovators, Followers and Traditional.

The full publication is available at this ResearchGate Link.

AI-Labs offers course on Digital Management and Artificial Intelligence

Professor Luiz Pinheiro, together with master's and doctoral students, developed the course "Digital Management and Artificial Intelligence" for master's and doctoral level.

The course addressed the impacts of AI on organizations, jobs and societies, focusing on sectors such as finance, healthcare, recruitment, work, smart cities, logistics, e-commerce, mental health and diversity, among others. The image shows the master's and doctoral students who took the course.