Readings

Books Readings Recommendation

For a continuous update of research and applications in companies, we read several areas such as: Business, People Management, Psychology, Philosophy, Politics, Sociology, Technology, Religion and others themes. For that, we leave below some lists of readings carried out in recent years at AI-Labs.

Readings 2022

2020 - Marco Iansiti & Karim Lakhani - Competing in the Age of AI

Summary coming soon.

2020 - Jeff Bezos - Invent & Wander

Summary coming soon.

2019 - Jeanne Ross et al. - Designed for Digital

Summary coming soon.

2015 - David Aaker - on Branding - 20 Principles

Summary coming soon.

2021 - Cesar Souza - The way of being Magalu

The book presents a Brazilian case of retail stores. What caught my attention was the succession part of a large company structured by three people, Luiza, Marcelo and Fred. Succession is an interesting issue, especially in companies with more than 50 years of existence.

The customer passion model reflects Amazon's vision stated by Bezos and replicated at Magalu. Valuing people can be a good way for organizations of the future that will work in a Physical and Digital (Figital) way. I am surprised by the format that the author presents the book, bringing data from the case study in a secondary way, a method that I have used and defended.

2015 - Aristides Girardi - How to make it rain in your garden

The book presents the experiences of a successful executive and consultant. Surprisingly, the tips and tools presented by the author reflect international models with a South American vision.

For young people who are starting their careers, the book can contribute by bringing steps and tips for a balance between career, health and family. What caught my attention was the proposal P -> S -> A = R. Thoughts, Feelings, Actions and Results. I hope to be able to apply it in my trajectory as coordinator in the university area.

Readings 2021

2016 - Jack Covert & Todd Sattersten - The 100 Best Business Books of All Time

Summary coming soon.

2020 - Reed Hastings & Erin Meyer - No Rules

Summary coming soon.

2021 - Sarah Frier - No Filter

Summary coming soon.

2016 - Hal Elrod - The Miracle Morning

Summary coming soon.

1999 - Martin Heidegger - Ontology: The Hermeneutics of Facticity

Summary coming soon.

2002 - Martin Heidegger - Filosofy: Identity and Difference

Summary coming soon.

2019 - Eduardo Bueno - The Crown, the Cross and the Sword

Summary coming soon.

20XX - Gustavo Endo et al. - Case Studies about Business Administration

Summary coming soon.

20XX - Djalma Pinho de Oliveira - Manual of Consulting in Companies

Summary coming soon.

20XX - Carlos Henrique Zornitta - The Price of New Alliance

Summary coming soon.

Readings 2020

1980 - Albert Eistein - The World As I See It

Summary coming soon.

2013 - Sheryl Sandberg - Lean In

Summary coming soon.

1979 - Ludwig von Mises - Economic Policy: The Six Lessons

Summary coming soon.

1998 - Roberg Greene - The 48 Laws of Power

Summary coming soon.

2020 - Rosangela Moro - The Days More Intense

Summary coming soon.

2014 - Flávio Augusto - Value Generation

Summary coming soon.

KPI's about Readings

2022 - Goal: 12 Books - Actual: 06 Books

2021 - 10 Books

2020 - 06 Books